Advertisers spending big to get hands on your data

Advertisers ramped up their spend on audience data in 2017, with telcos among the industries keen to work out what their consumers want before they even know it themselves.
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In , internet and telecommunications companies’ spend on this type of data grew the most in the past year, the annual Eyeota Index Report shows.

Internet and telecoms included mobile service providers, cable and internet service providers and IT and web services. Second for growth in spend was the pharma and healthcare industry, followed by education, hotels, and resorts and casinos.

The report, which uses internal data spanning 2400 brands in more than 60 countries, found the type of audience data bought was predominantly ‘sociodemographic’.

That is, brands were interested in knowing details about their potential customers like financial status, education level, age, gender, home ownership, house value, ethnic group and career status.

It also included specific ‘sociodemographic profiles’ such as asking for data to focus on pre-defined groups. Some of the most targeted included affluent professionals, families and urban city-dwellers.


Some of the increase in spend has been due to a push towards personalisation of campaigns.

Eyeota APAC managing director Andrew Tu said patterns of audience data usage and seasonal consumer trends were emerging, allowing brands to anticipate consumer needs rather than react to demand.

This rich data would also help inform ‘programmatic advertising’ – where technology is used to automate the media buying and placement process, he said.

“We are seeing that programmatic is more than the automation of the media buying process, but rather it allows brands to react and adapt to fluctuating consumer needs in real time and audience data is at the heart of this relationship,” Mr Tu said.

This data is collected through a range of methods, including cookies and information from sites where users are logged in, Eyeota ANZ general manager Peter Hunter said.

“They want to be more targeted. If 50 per cent of advertising isn’t effective, how do we make all of it effective?” he said.

He anticipated advertisers would increasingly narrow their focus onto marketing to a specific group of consumers.

The top advertising sectors utilising audience data remained finance and automotive, electronics, and computers, where demand for the information was at consistent levels.

While 33 per cent of the audience data purchases were sociodemographic in nature, B2B data was also popular at 28 per cent of the information demanded, including details such as employment area, technology, company size and company revenue.

Interest took up a further 18 per cent of the data, including topics such as tech, food, social media, gambling, education, internet activities, business and entertainment.

Globally, electronic and computer brands doubled their audience spend – predominantly in the B2B category.

Hottest 100: ABC defends decision to ‘decouple’

The ABC has defended changing the date of its Hottest 100 program, arguing the new-look countdown “benefits everybody”.
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On Monday, Triple J announced it would no longer broadcast the most popular songs of the year on Day. Thousands of people had called on the ABC to change the date out of respect for Indigenous ns via social media and an online petition.

More than half of Triple J listeners who were surveyed supported the move to January 27 and 28, but that didn’t stop the national broadcaster copping flak in the wake of the announcement.

Communications Minister Mitch Fifield said he was “bewildered” by the decision.

“The ABC shouldn’t be buying into this debate. Day is our national day,” he said. “The ABC should honour it and not mess with the Hottest 100.”

While there was overwhelming support on social media, Triple J’s Facebook page was inundated with criticism from people who thought the ABC was “ruining” Day and making a political statement.

But on Tuesday, the broadcaster stood its ground. An ABC spokesman argued the decision to shift the date will allow the Hottest 100 to “decouple” from the heated debate surrounding January 26.

“The move, based on extensive audience feedback, benefits everybody,” he said.

“Under the 2018 format, Triple J will count down the Hottest 100 on the first day [January 27] and will follow up the second day [January 28] by airing the next 100 songs voted by the audience. The network conducted extensive research showing the Triple J audience wanted to decouple the countdown from the politics, with a focus exclusively on the music.”

The spokesman also said shifting the Hottest 100 will allow Triple J to air more coverage of Day events.

“We will provide more coverage of the day than any other media outlet,” he said.

“As the national broadcaster, the ABC has and will always maintain a strong commitment to Day and associated events. We are the host broadcaster for the n of the Year Awards. We will [also] cover the n of the Year address, the Canberra flag-raising ceremony, the Canberra citizenship ceremony and the Governor-General’s address on ABC TV, ABC RN, Radio as well as through our network of 56 metropolitan and regional stations.”

Indigenous artists will likely feature prominently on the Hottest 100 this year, given the momentum hip hop duo AB Original and others generated in calling for the ABC to “change the date”.

Voting for next year’s countdown opens on December 12, with the polls closing on January 22.

Manly are understood to be eyeing Brock Lamb if the Knights sign Mitchell Pearce.

THE Knights are in danger of losing promising five-eighth Brock Lamb before the start of next season ifthey are successful in signing Mitchell Pearce.
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PROMISING: Brock Lamb scored tries in four of the Knights five wins in 2017.

Fairfax Media understands that Manly, who are also in the market for Pearce, are eyeing Lamb as a contingency if they strike out in their bid to recruit the former Roosters playmaker.

The race to sign Pearce is now a three-horse race – between Newcastle, Manly and Cronulla – after Melbournepulled out on Monday.

OPTIONS: Mitchell Pearce

Manly have been widely touted as the favourites, but reports that Pearce’s manager, Steve Gillis, is travelling to Newcastle later this week to meet with Wests Group/Knights chief executive Phil Gardner would suggest that the 28-year-old is still considering the option of leaving Sydney.

If he was to join the Knights, he would renew acquaintanceswith former Roosters teammates Shaun Kenny-Dowall, Aidan Guerra and Connor Watson, the latter of whom has been guaranteed first shot at playing five-eighth next season.

Lamb was expected to partner him in the halves, after a breakout 2017 campaign in which he made 21 appearances and was a nominee forthe Dally M rookie-of-the-year award, won by Canberra’s Nick Cotric.

But if the Pearce-Watson pairing was reunited, Lamb would in all likelihood be facing the prospect of playing NSW Cup or possibly being used as an interchange utility in first grade.

Manly need a replacement five-eighth after releasing experienced Blake Green to join the Warriors.

Lamb is contracted to the Knights until the end of 2018 and the Maitland-born 20-year-old isregarded as a long-term first-grader.

Newcastle officials have regularly stated the importance of retaining their best local juniors, but in this case they may considerreleasingthe 2014 n Schoolboys star if his pathway to first grade was blocked.

Brown has granted a number of other Newcastle players early releases over the past two seasons when they attracted interest fromrival clubs, including Joseph Tapine (Canberra), Tariq Sims (St George Illawarra), Korbin Sims (Brisbane) andJoe Wardle (Castleford).

After debuting in 2016 as a 19-year-old, Lamb played only three games in that season before suffering an ankle injury that required surgery. He became a mainstay last season, scoring five tries, kicking 23 goals and a field goal and producing a team-high 10 try assists.

Asked recently about the prospect of Newcastle signing Pearce, Lamb produced a diplomatic response.

“He’s a quality player, he’s played Origin, he’s won a premiership,”he told Fairfax Media.“His experience would be second to none, but I’m not sure what’s going to happen there, so we’ll just go with the flow.”

Dom Borzestowski’s Gang clean up at ARIAs

Hat-trick for our Dom STARS: Dom Borzestowski, second from left, with his Gang Of Youths bandmates at the ARIA Awards.
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TweetFacebookGo Farther In Lightness, as well as Best GroupandBest Rock Album.

It followed their earlier award for Producer Of The Year.

Besides walking the red carpet and receiving their pointy trophies, Gang Of Youths also performed their single What Can I Do If The Fire Goes Out?

JANE IN FAST LANEKYLIE Jane is hoping the biggest performance of her career at the Newcastle 500 Supercars on Sunday leads to moreopportunities in the music industry.

BIG AUDIENCE: Newcastle singer Kylie Jane performing the National Anthem before the Newcastle 500 Supercars race on Sunday. Picture: Jonathan Carroll

The 26-year-old Newcastle musician performed the n National Anthem prior to the final race of the Supercars season in front of a live audience of 56,000 and an estimated television viewership of 472,000 across Network Ten and Fox Sports.

“I didn’t realise how big it was until they started telling me how it would be broadcastand how people would be watching and how many tickets they were selling and I was like ‘wow’,” Jane said.

Last year Jane appeared on The Voice and in February she released the EP Black Swan.She plans to recorda new single shortly for release in the new year.

Since the Supercars appearance Jane has been inundated with messages and requests for bookings.

It’s not the first time Jane has sang the National Anthem before a sporting event. As a 15-year-old she performed at the n Go-Karts Championships in her home town of Dubbo, which was also broadcast on Fox Sports.

ON FUNKY VOYAGEIT wasfive long years performing and refining their sound before Plastic Voyage released their debut record,but the results justified the journey.

The Newcastle funk-rock five-piece ofBrad Marriott,Jason Topic (guitars/vocals), Nathan Topic (bass/vocals), Mat Sullivan (drums) andWillGrahame (keys)released the five-track EP Lose MyHead earlier this month.

HEADS UP: Plastic Voyage released their debut EP earlier this month. Picture: Swamp House Photography.

It’s a diverse mixture of funk, groove, world music, blues and jazz, which was recorded in Sawtooth Studios and co-produced by Jason Topic and his brother Clint.

“This recording was trying to find the type of sound we like to play live in as good a way possible on a recording,” Jason Topic said.

To achieve that, older songs like Bubblegum Road and Lovebite were redesigned and new tracks Another Crime and Let It Go were almost entirely written in the studio. The result was a loose and improvised sound.

“We tried to keep a level of flexibility in our approach, even though we’d been playing some of these things for quite a while,” Topic said.

“The approach wasn’t to it nail down and do it, it was to try and find the best thing for the song at the time.”

Plastic Voyage launch Lose My Head atSawtooth Studios on December 16.

MORE FROM JOHNSHOT on the heels of Daniel Johns’ Easybeats cover with his one-off band Boom Tish, the former Silverchair frontman has continued his comeback to music with another collaboration.

This time the Newcastle legend has teamed up with electronic producer What So Not, real name Chris Emerson, for the track Be Ok Again.

Johns joins a list of famous artists to have collaborated with Emerson, which also includes reigning Triple J Hottest 100 winner Flume, Peking Duk and Major Lazer.

The track with its heavy synths and EDM beatsis unlikely to please traditional Silverchair fans, but it again showcases Johns’ superb vocal range.

HOLY RETURNFREQUENT visitors Holy Holy have announced they willreturn to the Small Ballroomon February 25, just eight months after selling out the Islington venue.

The indie rockers added the date at the end of their summer Love Is For Amateurs tour after a gap became available in their schedule.

A PUNKY NYEANYONE looking to ring in 2018 with a blast of distortion and punk debauchery will be excited by the news that Pist Idiots are headlining the Hamilton Station Hotel on New Year’s Eve.

The Bankstown four-piece will be joined byArchy Punker,Viral Eyes and Newcastle ladsScumdrops.

It’s been a massive year for Pist Idiots. In May they released their debut self-titled EP, which includes the catchy and provocative single F—k Off.

NO-FI YULETIDETHOSE cool indie peeps at Newcastle’s No-Fi Collective have signed Gold Coast pop-garage band Bleeding Knees Club for Christmas.

No-Fi Fridays: Christmas Special is scheduled for December 22 at the Cambridge Hotel’s warehouse bar. The rest of the line-up will be announced shortly.

Bleeding Knees Clubreleased their debut album Nothing To Do in 2012 and have been relatively quiet until earlier this year when they made their comebackwith the EP Chew The Gum.

The rise of Meghan Markle: From most-Googled actress to royalty

The rise of Meghan Markle: From most-Googled actress to royalty Britain’s Prince Harry and Meghan Markle pose for photos after announcing their engagement. Photo: Dominic Lipinski
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Britain’s Prince Harry’s fiancee Meghan Markle shows off her engagement ring. Photo: Matt Dunham

Markle, speaking at AOL’s BUILD Speaker series in 2016, has been viciously criticised by some commentators for not fitting the typical profile of a royal. Photo: Evan Agostini

TweetFacebookThe Prince of Wales has announced the engagement of Prince Harry and Ms. Meghan Markle. pic.twitter苏州夜总会招聘/rtlAnFCWTf

— Kensington Palace (@KensingtonRoyal) November 27, 2017Us Weeklythat a spring 2017 engagement seemed likely (off by a few months, as it turns out). Markle bid farewell to her lifestyle blog, and reportedly planned to depart the cast ofSuits.Rumours circulated that Markle was preparing to move from Toronto to London.Daily Mailcolumnist Richard Kay wrote last month that Markle and Harry had visited Buckingham Palace for a private meeting with Queen Elizabeth, Harry’s grandmother.

Monday’s announcement swiftly consumed social media, with Markle’s name once again trending on Twitter, alongside “Prince Harry,” “Harry and Meghan” and #Royalengagement.

The couple’s names ranked among the top trending Google searches, and in response to one common question – what will Markle’s title be? – the British press reported that the actress will likely soon be officially known as the “Duchess of Sussex” (per royal tradition, the queen is anticipated to bestow the title of “Duke of Sussex” upon Harry on the couple’s wedding day).

Who is Meghan Markle?Born

Rachel Meghan Markle was born in Los Angeles on August 4, 1981. It’s unclear when or why Markle started going by her middle name.Family

Mum is Doria Ragland, an African American social worker and yoga instructor.Dad is Emmy Award winner Thomas Markle, a lighting director who has Dutch and Irish heritage.They met in the late 70s when Markle was a lighting director on a TV soap and Ragland was working as a temp at the studio. They split when Meghan was six.Siblings

Meghan has two older half siblings, Samantha Grant and Thomas Markle Junior, who were born when Thomas Markle was with his first wife Roslyn.Grant, 52, is a former actress and model, who lives in Florida and has multiple sclerosis. She reportedly hasn’t spoken to Meghan since 2008.Education

The Hollywood Little Red Schoolhouse and the Immaculate Heart High School, a private Catholic school for girls in LA.Graduated in 2003 from the Northwestern University School of Communication, Illinois, where she studied theatre and international relations.Previous marriage

In September 2011, Meghan married movie producer and manager Trevor Engelson in Jamaica after a seven-year romance. The couple divorced in August 2013, citing irreconcilable differences.Hobbies/interests

Cooking, writing, travel, yoga, politics, social issues.Career

Best known as Rachel Zane in US TV dramaSuits.Markle got her break on US soapGeneral Hospitalin 2002.Minor TV roles followed on shows includingCSI New York,Knight Rider,90210andWithout A Trace.Her movie credits include British thrillerAnti-Socialand the comedy romanceRandom Encounters.Before breaking into acting, Markle worked as a freelance calligrapher.She also ran a lifestyle blog, The Tig, as a “hub for the discerning palate – those with a hunger for food, travel, fashion & beauty”, but brought it to a close in April 2017 as things began getting serious with Harry.Humanitarian work

Markle is a global ambassador for World Vision Canada, an ambassador for UN Women, and an advocate for gender equality.She toldVanity Fairher social awareness began during the Los Angeles riots sparked by the police beating of Rodney King, in 1991.As an 11-year-old she was also enraged by a TV ad suggesting women belong in the kitchen washing up.